rtw 1 Page Business Plan

dress Business Plan

rtw 1 Page Business Plan


rtw has a clear business objective to distribute dress products. These products have been developed over 3 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

rtw has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as kind of product needs. This is a critical issue for our selected target market of personnel with income.

The Value Proposition

rtw is uniquely positioned to deliver value to personnel with income. "rtw will provide updated dress design with low price." In order to be deliver on this value proposition, we the price is lower than the existing market selling price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.


We have a number of competitors within the dress market. We consider our key competitors to be: Imported products. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Imported products by Original product design.

Key Strategies

Over the next 6 months our focus will be to Advertise the selling . This task will be undertaken in the context of our broader strategy to Expand the outlet. These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 150 customer new outlet new product s

About this document
dress Business Plan
This document was created by rene of rtw using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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