GlassGuyz 1 Page Business Plan
Overview
GlassGuyz has a clear business objective to distribute Auto glass products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GlassGuyz has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Honest and professional transactions. This is a critical issue for our selected target market of Vehicle owners.
The Value Proposition
GlassGuyz is uniquely positioned to deliver value to Vehicle owners. "GlassGuyz offers free mobile service and only the best quality glass installed every time." In order to deliver on this value proposition, we also provide a lifetime warranty. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto glass market. We consider our key competitor to be: Safelite Autoglass . Our understanding of them has been used to refine our strategy and value proposition. We believe that we can compete effectively with Safelite Autoglass by being the mall business that customers look for.
Key Strategies
Over the next 6 months our focus will be to advertise more. This task will be undertaken in the context of our broader strategy to Expand into new locations . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 customers a day 100 customers a week 10 locations
About this document
Auto glass Business Plan
This document was created by Kevin of GlassGuyz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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