Awesome Journey 1 Page Business Plan
Overview
Awesome Journey has a clear business objective which is providing comparisons on holiday accomodation. These services are about to be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable milestones. Our key long-term business objective is to acquire new customers as we develop along the way. Customer acquisition is considered to be the critical activity and we are seeking to grow this point. Acquiring customers is the key to getting our business work and this critical factor is at the heart of our objectives. We will attempt to grow customers and earn profit simultaneously to strike a good balance and start going well from the beginning. We understand that growth could be at the expense of profitability at times and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process. But we have made estimations not to lose out profits.
The Customer
Awesome Journey has been created with a clear focus on the needs of our customers. We will be providing a range of choices to customers. The idea behind our concept is to help our targetted customers find the living place they will be looking for by (1) getting in touch with them via phone calls, (2) bringing up tailored offers fitting their expectations and (3) creating a contract instantly by persuading them they have received the top offer, going from their given criteria. This is a critical issue for our selected-target market of working and middle class tourists coming to Mauritius.
The Value Proposition
Awesome Journey is uniquely positioned to deliver value to working and middle class tourists. Awesome Journey will do comparison based on specific criteria of customers it gets to deal with. In order to deliver this valued proposition, we will be taking innovative approaches to get in touch with our customers. This capability has taken a lot of time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the market. We consider our key competitors to be: Homelidays, mediavacances, and competitors outside the web. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Homelidays, mediavacances, and the competitors outside the web by having direct contact through instantaneous means of communication like phone instead of waiting for customer's first moves as a bunch of our competitors do.
Key Strategies
Over the coming months, our focus will be creating and promoting a website online. This task will be undertaken in the context of our broader strategy to open up to popular demand which will come along when getting on the ground like car renting services and leisure activities. Equally, aiming at bigger customer and growing the actual amount like working on a specific region, town or country progressively in addition to working from website.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Work with 5 proprietors, achieve 25 deals Work with 10 proprietors, achieve 50 deals Work with 15 proprietors, achieve 80 deals
About this document
Comparing holiday accomodations Business Plan
This document was created by Ashley of Awesome Journey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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