Five Point Palm Massage 1 Page Business Plan
Overview
Five Point Palm Massage has a clear business objective to promote Pain management and massage services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to retain regular customers and acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Five Point Palm Massage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as filling the gap between more expensive spa massage,chiropractic visits, and big box massage clubs. This is a critical issue for our selected target market of body intuitive people.
The Value Proposition
Five Point Palm Massage is uniquely positioned to deliver value to body intuitive people. "Five Point Palm Massage will Provide a service that alleviates pain and discomfort and relaxes the whole individual." In order to deliver on this value proposition, we offer various modalities to include, Swedish, deep tissue, sports massage, and trigger point will be administered by the certified massage practitioner using light to firm pressure. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pain management and massage market. We consider our key competitors to be: Massage envy, happy feet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Massage envy and happy feet by having less restrictions with price and a private massage studio.
Key Strategies
Over the next 6 months our focus will be to increase the amount of sessions performed during the week. This task will be undertaken in the context of our broader strategy to Introduce and master new modalities to use during treatment sessions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Incorporate insurance billing complete Freedom from pain course and expand the practice to salinas via the seaside yoga sanctuary
About this document
Pain management specialist Business Plan
This document was created by Ian of Five Point Palm Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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