Daniel Slaughter 1 Page Business Plan

Handyman yard work landscaping Business Plan

Daniel Slaughter 1 Page Business Plan


Daniel Slaughter has a clear business objective to distribute Handyman yard work landscaping services. These services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Daniel Slaughter has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for an affordable set of hands. This is a critical issue for our selected target market of Busy home owners.

The Value Proposition

Daniel Slaughter is uniquely positioned to deliver value to Busy home owners. "Daniel Slaughter will People don't want to spend their free time doing yard work or odd jobs, they want to spend time with their family and not break the bank." In order to be deliver on this value proposition, we I am responsive and often come out to give a bid for a job the same day. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.


We have a number of competitors within the Handyman yard work landscaping market. We consider our key competitors to be: Other "crew landscapers" that have been in the business longer . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other "crew landscapers" that have been in the business longer by More affordable an responsive, reliable .

Key Strategies

Over the next 6 months our focus will be to Redesign business cards, send out postcards to current customers, and improve bids on higher profitability jobs . This task will be undertaken in the context of our broader strategy to Get licensed bonded and insured at some level . These strategies are a tactical implementation of our overall business goal as outlined above.


Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get new business cards Send postcards to current clients Get licensed

About this document
Handyman yard work landscaping Business Plan
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