Jaistrup Consultants 1 Page Business Plan
Overview
Jaistrup Consultants has a clear business objective to develop Apple software tutoring services. These services have been developed over 2 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Jaistrup Consultants has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People not understanding the latest software from Apple. This is a critical issue for our selected target market of Newbies to tech.
The Value Proposition
Jaistrup Consultants is uniquely positioned to deliver value to Newbies to tech. "Jaistrup Consultants will One on one tuition in the comfort of their own home at their own pace." In order to be deliver on this value proposition, we Direct personable and safe learning. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Apple software tutoring market. We consider our key competitors to be: Apples own in store tuition, but is limited and requires travelling. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Apples own in store tuition, but is limited and requires travelling by Direct to customer/clients home, in the safety and comfort of their own space without being hurried.
Key Strategies
Over the next 6 months our focus will be to Advertise in local papers and media. Leaflets, business cards in local stores etc. This task will be undertaken in the context of our broader strategy to Print own leaflets and deliver myself. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers New resources such as MacBook Pro Liveable income steam
About this document
Apple software tutoring Business Plan
This document was created by John of Jaistrup Consultants using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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